TLDR: As public concern about ‘greenwashing’ grows, there is a tendency for businesses to stop communicating their climate initiatives (greenhushing) or even shut them down. Greenhushing is a significant threat to climate progress; and it’s time for businesses to proudly communicate their legitimate efforts.
The ‘invisible’ cloud - a pragmatic approach to reducing Scope 3 emissions from cloud computing According to the GHG Protocol corporate standard, a company's greenhouse gas emissions can be classified into three ‘Scopes’. Scope 1 and 2 are mandatory to report, whereas scope 3 is mostly voluntary and the hardest to monitor. For this reason, they’re often referred to as the ‘invisible’ carbon footprint. This post delves into what Scope 3 emissions are and a pragmatic approach to effectively managing them - drawing from Cogo’s own experience with its cloud carbon footprint. TLDR: It’s easier than you think!