Many of our daily activities are driven by habitual, unconscious behaviours, but they all contribute to our carbon footprint.
Applying behavioural science best practice to our products can increase the effectiveness and impact of people taking action.
At Cogo, we’re doing all we can to help move people on from “I know why I need to change…” to “I also know HOW - this is the direction I’ve been looking for!” The distance between these two points involves harnessing behavioural science to help people take easy, tangible and active steps to reduce their carbon footprint. Along the way, Cogo’s Ethical Nudge Framework (ENF) is a key driver of this change.
Unfortunately, what we KNOW hasn’t yet changed what we DO. Something we often hear at Cogo is 'I want to take action, but it's hard to know what action to take'. Learn why we’re taking a behaviourally informed approach to drive climate action.