Many of our daily activities are driven by habitual, unconscious behaviours, but they all contribute to our carbon footprint.
Applying behavioural science best practice to our products can increase the effectiveness and impact of people taking action.
Delivering a personal experience
/1 Increasing retention
/2 Improving carbon literacy
/3 Delivering a personal experience
/4 Setting realistic goals
/5 Nudging users
Here you can find a selection of all our latest research and insights on climate action and behavioural science with regards to Cogo’s products and propositions.
At Cogo, we’re doing all we can to help move people on from “I know why I need to change…” to “I also know HOW - this is the direction I’ve been looking for!” The distance between these two points involves harnessing behavioural science to help people take easy, tangible and active steps to reduce their carbon footprint. Along the way, Cogo’s Ethical Nudge Framework (ENF) is a key driver of this change.
Unfortunately, what we KNOW hasn’t yet changed what we DO. Something we often hear at Cogo is 'I want to take action, but it's hard to know what action to take'. Learn why we’re taking a behaviourally informed approach to drive climate action.
We partner with internationally recognised experts in the carbon data and behavioural science spaces, who are as passionate about sustainability as we are.
"Behavioural science is a key leverage point to convert good intentions into climate actions."
“At BIT, we enjoyed working with Cogo on researching cutting-edge behaviour change techniques for how banks can encourage their customers to reduce their environmental impact.”