Many of our daily activities are driven by habitual, unconscious behaviours, but they all contribute to our carbon footprint.
Applying behavioural science best practice to our products can increase the effectiveness and impact of people taking action.
Cogo’s research reveals that the higher someone’s carbon literacy, the greater the likelihood of them taking climate action. Read our latest report to uncover these original insights and discover how banks can improve their customer’s carbon literacy.
On an individual scale, small businesses have a relatively small carbon footprint. But collectively, these businesses have a significant impact on people and the planet.
The UK has set a target to reach net-zero emissions by 2050 and reduce emissions by around 40% by 2030. To meet these targets, we need everyone to take climate action, and we need to work together—individuals, governments and businesses of all sizes.
At Cogo, we’re doing all we can to help move people on from “I know why I need to change…” to “I also know HOW - this is the direction I’ve been looking for!” The distance between these two points involves harnessing behavioural science to help people take easy, tangible and active steps to reduce their carbon footprint. Along the way, Cogo’s Ethical Nudge Framework (ENF) is a key driver of this change.