Leading UK bank Santander used Cogo’s White Label solution and deployed it as a pilot to introduce their retail customers to personalised real-time carbon footprinting. They wanted to test how their customers engaged with their footprints and whether they were influenced to reduce their impacts.
A UK banking first delivered in partnership with carbon tracking expert Cogo to allow customers to see the CO2 emissions associated with their daily spending, as well as providing hints and tips on how to go greener.
Insights from the pilot showed the average user saved approximately 11kg of CO2 emissions per month by committing to behavioural changes that used less carbon – such as composting, reducing meat consumption, or switching utilities providers.
The White Label solution is ready to go with minimal customisation, allowing you to easily roll out real-time carbon footprinting to your customers.
Your customers are recognised for efforts they are taking to reduce their footprint and get personalised 'nudges' on additional actions they could take.
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Cogo provides regular updates on aggregated customer data to measure engagement, impact and behaviour change.
"A different greener future is possible for our customers! The partnership will help Santander customers understand the impact of their spending on our planet and find businesses who offer more sustainable alternatives."
"We know that many people in the UK want to reduce their impact on the climate. Our use of Cogo’s expertise in carbon tracking in the NatWest app is a really important first step in making it easy for everyone to live and spend in a greener way – using the power of their money to influence change."
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