Our research shows people are increasingly looking to banks to provide information about the carbon impact of their spending. In fact, our survey revealed that 60% want their bank to provide carbon footprint information. This call for transparency is even greater among the younger demographic, with 75% of under-25s advocating for this information.
In a time when climate change is not just an environmental hazard but also a threat to economic security, the mandate for financial institutions is clear. They need to adapt and expand their roles to support customers in the green transition.
Banks are uniquely positioned to help customers measure, understand and reduce their carbon footprint by integrating carbon tracking solutions into their mobile banking experience. This not only empowers customers to make more sustainable choices, but it also makes economic sense. Research consistently shows that climate action can also mean cost savings for customers. Whether it’s choosing more energy-efficient appliances or reducing waste, the benefits are two-fold.
So, in supporting customers to make more sustainable choices, banks also adhere to their responsibility to help customers save money, which is critical during the current cost of living crisis.
In these challenging times, a collective call to action is stronger than ever. People are ready to embrace change, and financial institutions have the opportunity to lead this transformation.
Join the movement for a greener future, and get in contact with Cogo today. Your customers—and the planet—will thank you.