Consumer focus is shifting and banks and apps that offer green solutions will be able to attract and retain new customers in a saturated market. Our survey of almost 2000 Japanese participants who use banking and financial apps has revealed:
- They expect their banks and card providers to contribute more to addressing climate change.
- Customers would like their apps to help them measure their carbon footprint.
- They would consider switching banks or financial apps to access information about the environmental impact of their spending.
Download the FREE report to understand the practical implications for banks and financial apps and how you can take action today (English and Japanese will be sent to you).