We’re constantly collaborating with the NatWest team to improve the carbon tracker. Earlier this year, we launched a “climate actions” feature to provide customers with personalised carbon savings. More recently, we implemented a new feedback and cues feature, designed to facilitate positive climate action for NatWest customers.
The new release brings carbon insights directly into customers’ transactions
Customers can now see feedback on the carbon savings they’ve made by committing to specific climate actions. For example, after buying a bus ticket, customers would receive a positive message showing how much carbon they've saved. This reinforces sustainable behaviours and makes customers feel good about helping the planet, keeping them on track to a more sustainable future.
Cues also appear on customers’ transactions where there is potential to make carbon savings. For instance, after making a fast fashion purchase, customers would receive a cue showing how much carbon they could save if they shopped second-hand. These cues serve as subtle nudges, guiding customers towards more sustainable decisions in their day-to-day lives.
Improved carbon literacy
One of the key barriers to climate action is carbon literacy. The majority of consumers understand the scale of the climate crisis and the need to reduce their climate impact, but they find carbon emissions difficult to understand, and consequently, they lack the confidence to take climate action. With the new feedback and cues feature, customers can better understand the impact of their actions and make more informed choices to improve their carbon footprint.
The feedback feature creates positive reinforcement, including recognition and showing progress towards goals. This helps to keep customers engaged in making sustainable behaviour changes.
Our partnership with NatWest has already helped over 585,000 customers better understand their carbon footprint, with easy-to-action behavioural changes.
We can’t wait to see how many carbon savings NatWest customers make with the new feature.
If you want to help your customers take meaningful climate action, get in touch.